Why Orangessance

Macro Strategy

If Orangessance were powered by a BTC token that reached the top 30, it would give the token an approximate market cap of $5 billion

• Not equivalent to generating $5 Billion in generational wealth for underserved communities but would be a historical accomplishment and a major step toward that goal

Opportunity: Urban Culture and Crypto Adoption

Cryptocurrencies represent trillions of dollars in market capitalization, yet none actively target, incentivize, or resonate with urban culture—a market with immense cultural, social, and economic influence. While Bitcoin remains well-known, and Ethereum and Dogecoin enjoy some public familiarity, they fall short of deeply engaging urban communities in a meaningful way.

What underscores an even larger untapped opportunity is that, at best, only 10% of the U.S. population could name more than four tokens from this list—most likely Bitcoin, Ethereum, XRP, and Dogecoin. More critically, fewer than 1% of Americans could articulate the value proposition behind these four coins, despite their market caps surpassing $60 billion each. 

This lack of understanding explains the broader public's skepticism towards crypto in general.

By leveraging its unique strengths, Orangesance has the potential not only to empower urban communities but also to lead the global decentralization renaissance. Orangesance can create accessible, culturally resonant opportunities that enable communities to embrace financial sovereignty, decentralized tools, and wealth-building solutions. Additionally, it can pave the way for the masses to adopt decentralized protocols—not just as technologies but as a philosophical approach to thinking and living—something the crypto space has yet to achieve even moderately.

In a market valued at over $3 trillion, this presents a transformational opportunity to lead cultural and financial inclusion for our communities while helping ensure the internet fulfills its promise of delivering a more equitable, empowered, and stable world.